Key Performance Indicators?

Seth Godin has a knack in getting his points across.  In his post titled, “Tires, coffee and people,”  Seth illustrates how we often miss the most important parts and invest in the wrong things.

Key Performance Indicators is a simple construct but often difficult to get it right.  Why not?  The answer – can’t get people to embrace the key performance indicators.  Most of us are familiar with our organization’s personnel evaluation process.  How many would agree that it is accurate and fair?

Understanding what you do, who your customers are, and how to deliver your brand promise are simple to understand but much difficult in execution.  It all begins with getting the key performance indicator right.

What are some of your key performance indicators?

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