Busting the myth of the Black Friday – excellent post from a retail expert. Interesting to see how much the business can push the consumers into unnatural shopping behaviors.
Get ready. The stories about Black Friday will start ramping up today. And by the time you awaken from a tryptophan induced haze on Friday morning, you can expect your TV to be chock-a-block with shots of reporters standing outside Walmarts and Best Buys and Apple stores and within some big fancy mall opining on what it all means.
Spoiler alert: it means nothing. Absolutely nothing.
As the hype grows I thought I’d weigh in with a few facts.
Black Friday is not the biggest shopping day of the year. In recent history the Saturday before Christmas and the day after are the biggest. In fact, several other days right before Christmas will likely rival Black Friday’s sales volume this year.
It’s declining in importance. As online sales continue to grow, while brick & mortar sales are at best flat, the relative share of total holiday sales done…
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