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What’s with these ads? They create a pseudo urgency – Hurry, time is running out and if you don’t act now you will be missing out! – and hope that I will fall for it.
I am amazed that these ads still around. Perhaps they work with some folks capitalizing on their urgency addiction. But not me. I despise these ads so much, if email, I delete them as soon as I get them. Or over the phone. A common phone scam – IRS Agent Calling, response now or else. Spare me please!
True urgency like a crying baby or a blaring siren from an ambulance motivates. But selling a product or service should be based on customer’s need, not some phony crises. That is not how I get my fixes.
How do you recognize pseudo urgency? Any favorite ploys you care to share?