Ever since Tom Peters introduced the term in 1997, personal branding has become so pervasive in our everyday life. Whether online or in-person, one seems can’t be without a personal brand. Be it in the forms of a resume, profile, gravatar, etc.
Call me a dinosaur, I do not or refuse to have a personal brand. I believe that Know thyself is an aphorism few attains, and personal branding is a cheap substitute. Corporations do brand because they want to sell product or service (and ultimately make money).
As individuals, we are better than a brand. Our talents and skills serve a need and earn ourselves a living. Fair and square. Personal brand is a label. If someone else wants to label me, suit themselves. But I am not going to constrain myself.
I am not a piece of meat for sale.
Do you believe in personal branding?