Often it is said, don’t judge a book by its cover. But honestly, look does make a difference. Especially in today’s fast paced society, big marketing dollars are being spent on styling to catch the coveted attention.
But why from the inside?
Styling makes a statement. It says here I am, and what I am about. Making that connection, no matter by chance encounter or search engine optimization, the goal is to engage, to align or to persuade. Look alone would not suffice.
Styling from the inside delivers authenticity. It speaks from a genuine perspective, instead of phony marketing plot, with consistency that respects others’ intelligence. It may take longer or cost more, then again may be not!
Which one do you trust more: I am sorry versus I am not a crook?
What is your choice of style?