Googled the definition of “important,” and you will get “of great significance or value” And do the same for “urgent,” and Google returns “requiring immediate action or attention.”
Whatever is important to us, we act on it because the perceived value. Straightforward. What less intuitive is our important-BUT-not-urgent priorities. Priorities like exercise and eating healthy. They get hijacked by the things that are urgent.
Yes, urgent things act on us, demanding our attention right now. Things like a ringing phone, text notification, or interruption. Without a clue, these things pretend to be important and bait our attention. They work on our fear of missing something “important.”
So beware of those urgent attention grabbers. And don’t let them push the real priorities of important-but-not-urgent to later.
What are your important-but-not-urgent priorities?