Personal branding is not for me. Definitely not. Why do I say that? you ask.
For one, I refuse to be branded. As long as I am alive, I am free to reinvent myself. Some would argue otherwise. After all, products and corporations all have brands. Why not individual. Particularly the working professional.
The concept of personal branding was popularized by management guru Tom Peters. When his book, “Brand You” published in 1997, it sounded good at the time (I not only bought the book, even took a class on it).
But what has all that yielded me? Nothing. I do believe that we should be authentic and develop ourselves from inside-out. But human beings are much more than a product or brand (not disparaging anyone whose business is their brand).
Personal branding, to me, reduces the multifaceted human talent to commercial speak and trivializes one’s potential. I am not for sale. If my idea or service is valuable to others, happy to engage. No need to brand myself.
What’s your thoughts on personal branding?