The answer: it is all about the people.
Ever forget to get gas because too busy driving? We get engrossed in the task, chase fact or truth for its own sake, and leave people’s feeling at the curb. We lose sight of what’s important – it is all about the people.
We bow to data, particularly scientific data. But interpreting data without the context is meaningless. People like you, me, and everyone else may look the same, but our dreams, desires, and back-stories set us apart and provide the context – it is all about the people.
When collecting data, the internet makes it easy to cluster information from multiple sources. Time, date, location, etc. Too easy. Troubles with clustered data are, people get normalized, context is lost, and false correlation is generated.
Thankfully as Susan Etlinger pointed out in her Ted Talk, there is no substitute for critical thinking. Important to note that data do not create meanings. We do. So the answer: it is all about the people.