Thoughts On Amazon Prime Day 2020

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It’s a mecca of online marketing event and demonstration of true economy of scale.

For non-Prime users, the Amazon Prime Day is an “annual deal event just for Prime members . . . delivering incredible savings on products from small businesses; top brands. Beat the holiday hustle & shop for everyone on your gift list during Prime Day!” (source: Amazon.com).

Amazon Prime membership costs $119 a year.  (Basic membership is free but does not get the Prime Day savings).  For 2020 the Prime Day is Oct 13 & 14 – delayed from the usual  month of July due to the Covid-19 pandemic.

The timing is to beat the traditional Black Friday sales with the pre-holiday shopping while staying at home as a motivation.  This event drives other competing merchandisers like Walmart and Targets into their own sales.  But there is a difference. A Big difference.

Amazon’s advertised “savings” is based on a pricing strategy of lower profit margin/ higher volume for its suppliers.  Higher volume is the key because of Amazon’s logistics prowess to handle its two day delivery for over 100 million prime members worldwide.

Dare I say that no others has squeezed supply chain as efficiently as Amazon can.

What other business strategy can turn a pandemic into profitable event?

This entry was posted in awareness, big data, inspiration, social media and tagged . Bookmark the permalink.

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