Words have meaning. But them alone are meaningless.
When the words tuck at our heartstrings, we feel a connection.
When the words light a fire in our guts, we are inspired to act.
When the words open our minds’ eye and give us a glimpse into a different world,
we are intrigued.
What will your words achieve? To motivate, to inspire, to inform, or something else?
Don’t let them be just words.
How do your words connect?