The Urge To Shop

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Today is Friday after the Thanksgiving, also known as the Black Friday when the biggest shopping season for retail business in the US starts. It is no laughing matter. Holiday sales from this period can make up 30% of a retailer’s annual revenue (Source).

But with the Covid pandemic many of the sales have been shift to online and start earlier in November. With offer of big discounts, shoppers are lured to open their wallets and become customers. The urge to shop is real and hard to resist even in the face of Covid, inflation, and unemployment.

The urge to shop was unmistakable. And I saw it with my own eyes. Yes, after abstaining it for two years, I partook in this annual tradition again today. I would say that it was almost back to the pre-pandemic level. The sales were big: 60% off the entire store at one store. The crowd was there: parking lot was fairly full.

If you missed today’s sales, no need to fret. There is still the Cyber Monday. Besides, statistically the Saturday before Christmas is the biggest shopping day of the season. So plenty of time and opportunity to spend your money, help the economy/ employment, and liberate your own sense fighting the pandemic.

Do you prefer the online or in-store Black Friday shopping?



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